Date(s) - 22/05/2017
11:30 am - 1:00 pm
Categories No Categories
4511 Weybridge Lane
Greensboro, NC 27407
ZERO IN: Hypertargeting Makes Smaller Organizations Appear Bigger
The United States and North Carolina thrive on small to medium-sized businesses and organizations. In fact, the Small Business Administration states that 46 percent of North Carolina businesses in 2013 were classified as small to medium sized businesses (fewer than 500 employees). Yet, many of these organizations compete with larger organizations on a daily basis – with greater budgets, resources, and people. Public relations professionals for smaller orgs constantly face the challenges of meeting this competition head on – by vying for the same audience, market share, and purchasing power. In today’s marketplace, small organizations need to look bigger than they are to even compete in the same space. This dilemma has translated into PR pros being extremely creative, resourceful, and targeted with every strategy and tactical approach – and hypertargeting is perhaps the most effective strategy in play. Zeroing in on target markets is critical for smaller organizations, which can result in doing less with greater impact.
Debbie Foster Fuchs, director of marketing and public relations for the Southeaster Center for Contemporary Art in Winston-Salem, will demonstrate how to present a consistent brand message across diverse outlets, such as Snapchat, Instagram, email campaigns, and more, to command the attention of a diverse audience. She will reveal how smaller is actually bigger, and less is more.
Debbie Foster Fuchs
Director of Marketing and Public Relations
Southeastern Center for Contemporary Art
Debbie Foster Fuchs is a public relations and marketing professional who has worked extensively creating and implementing marketing, branding and communications strategies. Her background includes developing social media and marketing strategies for a wide array of organizations in areas including big brand retail, universities, state government, furniture and tip-toeing through the social media minefield of highly regulated industries. She is currently director of marketing and public relations for the Southeastern Center for Contemporary Art in Winston-Salem, NC. and is past president of the Converge South Technology Conference.