Date(s) - 06/06/2017
Categories No Categories
4511 Weybridge Lane
Greensboro, NC 27407
Krispy Kreme: 80 Years Into The Future
In 1937, Krispy Kreme opened its doors for the first time. Fast forward 80 years into the future and Krispy Kreme is sharing the Hot Light, creating virtual reality experiences in Angel Grove, creating emoji doughnuts. Find out how they stay relevant in culture using social and digital marketing to drive consumer engagement.
Director of Social Media
Kelley O’Brien is the director of social media at Krispy Kreme. She joined the company in 2011. Kelley and team implement programs and campaigns for the global branded social media channels and branded digital platforms. Kelley and team develop the best practices for the regional branded social media channels across the globe, connecting over 11 million people. Kelley and her team provide strategies to local teams and manage communities living out the brand’s mission to bring joy to fans.